I'm Riri, nice to meet you.

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Image c/o Larry Sillen @ NYRR Team Championships

Easy reading is damn hard writing.

My name Riri has two meanings. It comes from lyrical, the harmonization of words and music. It also derives from the Japanese word, ririshii, defined as courageous, inspiring, and strong. I was born in Japan, grew up in New York City, studied in California, lived as an expat in Southeast Asia, and came back to the place I feel most at home.

I’m currently a UX writer at American Express where I design with words and craft product narratives for the digital lending space. I leverage my background in user research and strategy to make content decisions. I contextualize problems and think about its implications. I take a holistic approach to understand what happened, how we got here, and what could we do.

I also enjoy writing outside of work and sharing it on my blog. Writing articles challenges me to learn while exploring various topics through research. I write for myself and I write for fun. I’ve written about design, traveling, running, and life in general. Some of my favorites include:

I love to run. How else can I justify my love for food and athletic apparel addiction? I train with the Dashing Whippets Running Team and race frequently. My moonshot goals are to qualify for and race the Boston Marathon, break 20 minutes in a 5K, and go sub-6 in the mile. Maybe one day I could break 90 minutes in a half marathon too, but I’ll start with a doable goal like sub-1:45 (I’m at 1:48!).

Thanks for visiting. Here’s a fun blog post to learn more about me. Take a look at projects I’ve worked on. We should definitely keep in touch. Drop me a note if you’re interested in working together and chatting about writing, design, running, or life. If you have any book recommendations, I’d love to hear from you. I’m always up for logging miles and carb loading, if you like that kind of stuff too.



Biography last updated in September 2019.

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