I'm Riri, nice to meet you.

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Image c/o Larry Sillen @ NYRR Team Championships

Easy reading is damn hard writing.

My name Riri has two meanings. It comes from lyrical, the harmonization of words and music. It also derives from the Japanese word, ririshii, defined as courageous, inspiring, and strong. I was born in Japan, grew up in New York City, studied in California, lived as an expat in Southeast Asia, and came back to the place I feel most at home.

I’m currently a UX writer at American Express where I design with words and craft product narratives for the digital payments space. I leverage my background in user research to make content decisions. I contextualize problems and think about its implications. I take a holistic approach to understand what happened, how we got here, and what could we do.

I also enjoy writing outside of work and sharing it on my blog. Writing challenges me to learn while exploring various topics through research. I write for myself and I write for fun. I’ve written about design, traveling, running, and life in general. Some of my favorites include:

Outside of work, I love fitness. I’m mainly a runner and I train with the Dashing Whippets Running Team. My current goal is to hit a sub-4 marathon time (current PR is 4:03:56 from NYC Marathon 2018). I’ve also taken up weightlifting to build strength and power and I’m loving it…maybe more than running but don’t tell anyone.

Thanks for visiting. Here’s a fun blog post to learn more about me. Take a look at projects I’ve worked on. We should definitely keep in touch. Drop me a note if you’re interested in working together and chatting about writing, design, running, lifting, or life. If you have any book recommendations, I’d love to hear from you. I’m always up for logging miles and carb loading, if you like that kind of stuff too.



Biography last updated in April 2020.


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